Published On: Tue, Dec 26th, 2017

Twitter, Inc. (NYSE:TWTR) Is Turning Its Spotlight Onto A New Demographic- Microsoft Corporation (NASDAQ:MSFT)

Shares of Twitter, Inc. (NYSE:TWTR) held volume of 16.08 Million shares as compare to its average volume of 19034.39 shares. Twitter Inc (TWTR) is turning its spotlight onto a new demographic in its offer to attract more advertising dollars to its social media platform: deep-pocketed business users. The microblogging service has 330M monthly active users other than has struggled to turn its popularity into profit, losing out to rival Facebook Inc for ad dollars.

Now it is going following a more niche business audience, taking on LinkedIn, Microsoft Corp’s professional online network. For more than a few years, Twitter (TWTR) has had an employee whose job is to teach and encourage CEOs like Goldman Sachs Group Inc’s Lloyd Blankfein and Walt Disney Co’s Bob Iger to tweet. They both do, sparingly.

Twitter reported a round-the-clock streaming news network with Bloomberg Media this week, which is designed to appeal to business people as well as a general audience. The 24/7 news service, called “TicToc by Bloomberg,” live-streamed coverage of British Prime Minister Theresa May discussing Brexit negotiations on Wednesday, its third day of operation, attracting about 4,000 viewers.

It as well racked up 55,000 concurrent views on the U.S. House of Representatives vote on the tax bill on Wednesday. Worldwide news updates had total views in the hundreds of thousands. Twitter and Bloomberg have not publicized financial arrangements over TicToc, but such projects usually work on a share of ad or sponsorship revenue. Neither commented on Wednesday.

TicToc has seven initial sponsors including wireless carrier AT&T Inc and derivatives marketplace firm CME Group Inc. Bloomberg has said it will eventually open up to additional sponsors. The stock closed at $24.46 by plunging -2.36%. The firm has price to sales ratio of 7.66 and its price to book per share was 3.73.

Microsoft Corporation (NASDAQ:MSFT) closed at $85.51 by surging 0.01% in last trading session with share volume of 14.07 Million that was surprisingly higher than its average volume of 21466.57 shares. Microsoft (MSFT) is moving to end secrecy in sexual harassment asserts. The wave of sexual harassment claims has toppled powerful men in entertainment, media and politics. Now, it is also creating permanent changes in workplace policy at one giant technology company.

One of the world’s biggest software makers, Microsoft declared on Tuesday that it had eliminated forced arbitration contracts with employees who make sexual harassment claims and was also supporting a proposed federal law that would widely ban such contracts.

The moves make Microsoft an early company and certainly the most prominent to take such steps to end legal contracts that have been criticized for helping to perpetuate sexual abuse in the workplace. Forced arbitration lets companies keep harassment and discrimination claims out of court, effectively cloaking them from public view and, in some cases, allowing serial harassers to continue their conduct for years.

Microsoft’s president and chief legal officer, Brad Smith said in a phone interview, “The silencing of people’s voices has clearly had an impact in perpetuating sexual harassment.”

The share is moved forward to its percent change from 52-week low of 38.03% and hanging back from its percent change from 52-week high of -2.27%.